How we work
How we work
We support your business with a clear four-step process: goal, check, channels and report. That way your marketing budget goes where it delivers, and every month you see what it brought in.
We first get to know your business and only then make a proposal. No packages, and no promises about things outside our control.
The four steps and why they come in this order
Each step relies on the one before it. That is why we do not start with advertising, even when it looks like the quicker route.
The business goal comes first
Before we talk about channels, we agree what the business needs to achieve: more enquiries, more orders, more booked appointments or a lower cost for each of them. We ask where customers come from today, which sales are profitable and what has already been tried. The goal shapes everything that follows, including which services are needed at all. When there are several goals that pull in different directions, putting them in order is part of the integrated marketing work.
Site and tracking check
Before money is spent on advertising, we check whether the site opens quickly, whether it works well on a phone and whether the path to an enquiry or order is clear. We also check the tracking: are enquiries and orders recorded, and can you tell which channel they come from? If the site loses visitors or enquiries are not tracked, advertising spends budget without anyone seeing what it brings.
Channels chosen by the goal
Search, paid advertising, social media and email each do a different job. The choice depends on how your customers reach a decision: whether they search at the moment they need something, compare options over a long time or buy directly online. We start with the channels most directly connected to the goal and add others when there is a reason to, not simply to be everywhere.
Monthly report and decisions
Every month the report starts from revenue and cost: how much was invested in each channel and what it brought back. Then come metrics such as cost per enquiry and cost per order. On that basis we decide what continues, what changes and what we stop. Something that is not working does not carry on just because it has already started or because the budget was set aside.
What the metrics mean
These are the terms we use to talk about marketing results. The definitions are general, not a promise of any particular values.
- Cost per enquiry
- The spend on one channel divided by the enquiries that came from that channel over the same period.
- Cost per order
- The spend on one channel divided by the orders recorded from that channel over the same period.
- Revenue against ad spend (ROAS)
- The revenue attributed to advertising divided by what the advertising cost. It shows revenue, not profit, and the figure in the ad platform itself is the platform's estimate, which may differ from the orders recorded on the site.
- Share of visitors who send an enquiry
- The proportion of site visits over a given period that end in an enquiry. For an online store, it is the proportion that end in an order.
- Enquiries from unpaid search
- Enquiries where the visitor arrived from a search engine without clicking a paid ad.
The accounts are in your company's name
Advertising and analytics accounts are always opened in your company's name, with you as the administrator.
We open the accounts in your company's name
In the settings of each advertising and analytics account you can check whose name it is opened in.
You are the administrator
In the user list you can see that you have full rights, and who else has access to the account.
The history stays with you
If we stop working together, the accounts and the data built up in them stay with you, because they have been in your company's name from the very start.
What we do not promise
Part of the result depends on the market, competitors and the platforms' own decisions. So we do not promise things that do not depend on us alone.
A specific position on Google
The search engine decides the ranking itself and keeps changing it. We work on what influences ranking, but we do not promise a specific position.
A set number of enquiries or sales
These also depend on the product, the price and how quickly enquiries are answered, not only on marketing.
A fixed cost per enquiry
The cost of advertising changes with competition and the season. So we track and report it rather than promise it in advance.
Results by a certain date
Different channels need different amounts of time to show what they bring, and that also depends on where the business is starting from.
From enquiry to proposal
This is what happens after you write to us, and why the price is set only after the meeting.
Enquiry
You send an enquiry through the form, email us or call. It is enough to describe your business and your goal.
Reply within one business day
We reply and arrange a time for an online meeting.
Online meeting
We start from your business goal and from what you have in place today.
Proposal
After the meeting we suggest how to move forward. If you wish, you also receive the proposal in writing.
The price depends on the business and is set after the online meeting. We have no public prices and no pre-prepared options, because every proposal is made for the specific business, instead of selling you something you do not need.
We take on one-time projects, such as website development, as well as ongoing work with monthly activity across the channels and a monthly report.