The AI Act: what it requires from your website and marketing from 2 August 2026
From 2 August 2026 the transparency rules in Article 50 of the AI Act apply: chatbots must say they are AI, realistic generated images and video (deepfakes) must be labelled, and AI text on matters of public interest must be disclosed unless a person has reviewed it and takes editorial responsibility. The Digital Omnibus on AI postponed the high-risk rules, but not these. Start with an inventory of AI tools, disclosure texts and internal approval.