Journal
What we learn along the way
Practical notes from the work: what holds up in the Bulgarian market, what doesn't, and why.
All articles
- Strategy
- Paid advertising
- Content
- Technology
- Paid advertising in 2026: beyond clicks and impressionsFor years, digital marketers obsessed over vanity metrics. How many clicks did your ad get? What was your impression count? How many page views did the blog post achieve? These metrics look…
- Pinterest 2026: how to turn inspiration into real purchasesPinterest has quietly transformed from a place where people save wedding ideas and home decor into one of the most powerful visual shopping platforms in the world. In 2026, over 80% of weekly Pinners…
- What to expect from TikTok in 2026: 7 trends that will dominateTikTok is no longer just the app where teenagers dance. In 2026, it has become a full-stack content and commerce platform that influences how people discover products, consume news, learn skills, and…
- 5 signs your digital strategy needs a complete overhaulMarketing results are flat or declining despite increased spending. This is the most obvious red flag. If you are spending more on ads, content, and tools but not seeing corresponding results,…
- How to build a marketing automation systemMarketing automation is fundamentally about doing more with less. Not less quality, but less manual effort. As your business grows, your marketing operations should scale efficiently without…
- Marketing without third-party cookiesDigital advertising has relied on third-party cookies for years to track users across the web. Advertisers use these cookies to follow user behaviour, build audience segments, and…
- The rise of video content: strategy for 2026Platform algorithms across the web increasingly prioritise video content. YouTube, Instagram, TikTok, LinkedIn, and even Google Search are pushing video to the top of feeds and search results. Why?…
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