Website development
We build websites and online stores that turn visitors into customers. Fast, easy to use on a phone and ready for search engines, so you get more enquiries and orders.
You see how many visitors go on to send an enquiry or place an order, not just how many arrived.
The visits are there, but enquiries and orders are few, and nobody knows at which step visitors give up.
Pages take a long time to load, buttons are tiny and the form is hard to fill in on a small screen.
There is no tracking, so decisions about the site are made on instinct rather than on what people actually do on it.
Your services and products have changed, but the pages are still arranged the way they were years ago, and people cannot find what they are looking for.
Three things determine how many visitors get in touch with a business: speed, structure and the path to the form or the checkout. A slow page loses people before they have seen the offer. An unclear layout leaves them to hunt for what they need on their own. A long or confusing form stops them at the very last step.
That is why we start from the business goal: what the visitor needs to do and where they come from. We arrange the pages so that each one leads towards that action, and we test the path on a phone first. Tracking is set up before launch, so from the first day you can see how many people reach an enquiry or an order.
For an online store the same applies to product pages and the checkout. You can read more about this on the e-commerce marketing page, and when the enquiry is usually a phone call or a booked appointment, see digital marketing for dental clinics.
The scope of each project is set out in the proposal for your business. The work can include the following.
A company website that brings in enquiries, or a store where products are ordered directly.
Pages designed for your business that adapt to phones, tablets and desktops.
The path to the enquiry is designed for the small screen first and then extended to larger ones.
You and your team change text, images and products yourselves, without having to call a developer.
Page structure, titles and descriptions that search engines read correctly.
Work on images, code and the server so that pages open quickly.
Form enquiries reach the right person, and the site connects to the systems your business already uses.
Measurement of visits, enquiries and orders, set up before the site goes live.
A certificate that makes the browser show the site as secure and sends form data encrypted.
The site is tested on the main browsers and devices before it goes live.
You will find how each metric is calculated in the definitions.
The proportion of people who visit the site and then contact you through a form, a call or a message.
For an online store, the proportion of visitors who complete an order.
How quickly pages open on a phone and on a desktop, because a slow page loses visitors before they ever reach the form.
A website shortens the path to the enquiry, but how many people get in touch also depends on demand, your offer and your advertising.
The timeline depends on the scope and on what the site needs to do, so we do not announce a deadline in advance.
The website is the foundation every channel leads to, so we check it together with tracking before any money is spent on advertising.
What we check before advertising starts sending people to the site.
The price depends on your business and on what the site needs to achieve, so we set it after an online meeting rather than from a price list.
Every proposal is tailored to the business in question, so you do not pay for pages and features you do not need.
How a proposal comes togetherBoth are possible. The build can be a one-time project, and if you want work on the site to continue after launch, we also work on an ongoing basis with a monthly subscription.
Yes. After the online meeting we send a written proposal to anyone who would like one.
It takes place online. We talk about your business goal and what the site needs to do to help you reach it.
To keep running quickly and without interruptions, a site needs hosting, updates and monitoring. That is a separate service, website hosting and maintenance, which you can hand over to us.
A company website must show who stands behind it: name, address, phone, email, registration details and the supervisory body where the activity is regulated. Selling online adds the final price including taxes, delivery, the 14 day right of withdrawal and how complaints are handled. Everything else is not required by law, but it decides whether a visitor sends an enquiry.
The platform follows from who will maintain the site after launch, what happens to your content if you leave, and what ownership costs over three years. WordPress gives you control and a full export, but needs maintenance. Hosted builders take the technical work off you and limit what you can export. Custom development is for sites that are part of a process.
Core Web Vitals are three metrics: LCP for loading, INP for responsiveness and CLS for layout shifts. The good thresholds are 2.5 seconds, 200 milliseconds and 0.1, measured at the 75th percentile. Real user data lives in Search Console and PageSpeed Insights, and the fixes usually start with images, fonts, plugins and hosting.
Someone looking for a dentist, a builder or an accountant decides three things at once: do you do this, do you cover their area, and can they trust you. So every service gets its own page, the service area and opening hours are visible, and the phone number dials with one tap. Then you measure calls, forms and bookings rather than visits.
Online stores and other e-commerce services now have to meet the accessibility requirements introduced by the European Accessibility Act. Microenterprises providing services are exempt, and for breaches committed after 1 June 2026 fines apply in full. In practice the benchmark is the EN 301 549 standard, which includes WCAG 2.1 Level AA, and the first checks are keyboard use, contrast, alt text, forms and checkout.
