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ScaleLab, Human Digitals

Paid advertising with measurable returns

Every click counts. Every euro tracked.

Ads in front of the right people at the right moment, watched daily, with a clear answer on what comes back for what you spend.

Results you can see in numbers

Plenty of agencies launch the campaign and let the algorithm decide. We work differently. Every decision goes through planning, monitoring and judgement rather than automation.

We watch three things: what comes back for every euro spent, what an enquiry costs, and what revenue the advertising produces. The team checks results daily, tests new variants, stops the losers and moves budget into what works. The report shows where the money went and what it brought. No vague language and no hidden numbers.

Why this works

  • Daily optimisation

    We watch campaigns constantly and correct them as we go, instead of waiting for the end of the month.

  • Full-funnel approach

    From the first touch to the order. We work across Google, Meta, LinkedIn and TikTok so you are there at every stage of the decision.

  • Transparent reporting

    The monthly report shows what came back for what you spent, what an enquiry costs, what the revenue was, and what we suggest doing next.

  • Data-driven decisions

    We test variants against each other, watch the competition and never stop trying things. Every change rests on a result.

Common questions

What return can I expect from paid advertising?

It depends on the sector, the competition and the margin on what you sell. That is why we do not promise a number up front. What we do promise is that you will see exactly what comes back for every euro spent, month by month, and know which campaigns we are scaling and which we are stopping.

How do you decide on the advertising budget?

The budget is set together with you, once we understand the goals, the market and the competition. There is no threshold below which we turn work away. In the meeting we lay out what you want to achieve, judge what is realistic, and you get a proposal built around your case.

Which advertising platforms do you manage?

We work with Google, including Search, Display, Shopping and YouTube, with Meta for Facebook and Instagram, and with LinkedIn and TikTok. Which of them we use depends on where your customers are, not on what is currently fashionable.

How do you report on campaign performance?

Every month you get a report: what came back for what you spent, what an enquiry cost, how many enquiries there were, and how spend was split across channels. You also get a dashboard with the data in real time. Once a month we sit down together and decide what happens next.

Next step

Ready to grow your business?

Let's build something extraordinary together. Tell us about your project and we'll show you what's possible.

Business hours
Monday to Friday, 9:00 to 18:00 (Sofia)

Just a quick question

Tell us briefly what you do and what is holding you back. We come back with a meeting, not a blind quote.

A free online consultation

Optional. Pick a day and a time that suit you and we will send an invitation.

Monday to Friday, 9:00 to 18:00 Sofia time. If the slot is taken we will offer the nearest free one.

We reply within one business day.