Integrated digital marketing
We build one plan for every channel, driven by your business goal. We help you put your marketing budget where it delivers, grow revenue and reach new markets.
Your website, advertising, social media and email work together, and you see everything in one report.
Advertising, social media and SEO are run by different people who do not know what the others are doing.
Money is allocated out of habit or split evenly, not according to what an enquiry from each channel costs.
One shows clicks, another followers, a third search rankings, and revenue is missing from all three.
The strategy starts from the business goal, not from the channels. The goal decides which channels make sense, what budget each one gets and how you will judge whether it is working.
After that, every channel works to one plan: one message, one campaign calendar and one way of tracking, so their results can be compared. The monthly report shows the channels side by side and starts from revenue and cost. When a channel does not earn its budget, we stop it, and the money goes where it brings more enquiries or revenue for the same spend.
Behind the plan is a close-knit team of strategists, designers and engineers. Channels and budget are split differently depending on how customers make their decision, for example in beauty and cosmetics and in FMCG.
The scope is set out in the proposal, based on your business and the channels you already use.
The goal, the customers, the channels and how progress will be measured.
Which channels are used and what role each one plays.
What is published on each channel and how it leads towards an enquiry.
How the advertising budget is split between channels.
Who the customers are, which groups they fall into and what makes them buy.
What competitors are doing on the channels where you meet them.
When and on which channels each campaign runs.
Results by channel, starting from revenue and cost.
What to continue, what to change and what to stop.
Adjusting the plan when the results or the business change.
You will find the definitions of each metric on the How we work page.
Each channel's spend divided by the enquiries it brings, so the channels can be compared with one another.
How much revenue each euro spent on advertising brings in, overall and by channel.
What share of the budget each channel receives and whether that matches its results.
A strategy helps you decide where the money should go, but it cannot predict how much the business will grow.
A plan on its own does not bring in enquiries. The results depend on execution, the market and the business's offer.
Strategy is the first step: the business goal is agreed before any channels are chosen or budget is spent.
Why the work starts from the goal and not from the channel.
The price depends on your business, your goal and the channels the plan needs to cover, and it is set after an online meeting.
Every proposal is made for the business in question, because we do not want to sell you channels and activities you do not need.
How a proposal comes togetherIt can be either: a one-time project, or ongoing work on a monthly subscription in which the plan is reviewed against the results in the report.
Yes. If you would like one, a written proposal follows the online meeting.
The meeting is online. We start from your business goal, the channels you use today and how you currently tell what each of them brings you.
How to tell that your strategy needs to change, and what artificial intelligence changes in marketing work.
From 15 June 2026, Consent Mode is the only control that decides whether GA4 collects data for Google Ads, while the Google Signals setting only affects reporting. That means a badly configured cookie banner now directly reduces or distorts the data your advertising receives. Check the defaults, the four signals and a Tag Assistant test, then compare the numbers before and after the change.
A marketing strategy is not working when you cannot say what the business gets in return for its marketing spend. Typical signs are spend that grows without more enquiries or orders, reports that count different things and channels run separately. Before you change channels or contractors, check the goal and the tracking on your site.
AI speeds up repetitive marketing work: first drafts, ad variants, sorting enquiries and summarising data. It does not decide what the business needs to achieve or whether ad spend comes back as revenue. The value depends on a clear goal, data you can trust and a person who checks every output.
