Brand identity and design
Brand identity and design
We create a look that customers recognise your business by everywhere: on your website, in your ads and on social media. A strong brand makes advertising more convincing and helps you stand out from competitors.
We judge design by how it works for your business goal, not by taste alone.
When your brand needs work
The brand looks different on every channel
The website, the ads and the print materials were made by different people, and nothing shows they belong to the same company.
Your ads do not stop the scroll
The visuals get lost among everything else people scroll past on social media.
Materials are not ready for every channel
Someone resizes the logo and visuals by hand every time, and the ad formats you need are missing.
Design that is judged by results
First we agree on what the brand needs to achieve for the business: to be recognised at a glance, to look trustworthy at the first purchase, or to catch the eye in an ad. Only then does the design work begin.
The identity brings the logo, colours, typefaces and the rules for using them together in one place. That way the brand looks the same regardless of who makes the next piece of material.
With advertising visuals, taste is not a strong enough argument. We run several versions in the ads and compare the cost per enquiry for each one. The versions that bring in cheaper enquiries stay, and the rest are stopped.
How much the visuals matter also depends on the sector. In sectors such as beauty and cosmetics and retail, customers often decide based on what they see before they have read the description.
What brand work can include
Which materials your brand needs is set out in the proposal.
Logo and brand identity
The brand mark and the visual system around it: colours, typefaces and shapes.
Brand guidelines
Rules for how the logo, colours and typefaces are used, so everyone applies them the same way.
Key visuals
The core images that campaigns and other materials are built from.
Video production and editing
Video for advertising, social media and the website.
Motion graphics
Moving elements and short animations for digital channels.
Social media materials
Posts and ad visuals in the dimensions each network requires.
Online advertising banners
Ad banners in the formats each advertising network requires.
Presentation templates
Presentations in the brand style that your team can fill in on their own.
Print materials
Files prepared to the printer's specifications.
Photography direction
What kind of photos suit the brand and how they should be shot.
How the design is assessed
Cost per enquiry by ad creative
What one enquiry costs from each advertising visual, so you can see which version works and which should be stopped.
Consistent brand look
Whether the website, ads, social profiles and print materials use the same logo, colours and rules.
What we do not promise with design
A visual that performs better before it has been tested
Which version brings in cheaper enquiries is shown by the advertising, not by opinions formed in advance.
More sales from a new brand alone
A new identity helps people recognise you, but sales also depend on your offer, your pricing and your channels.
Where design fits in the way we work
Visuals are made for the channels chosen according to the business goal, and they are compared in the monthly report.
Channels chosen by the goal
How the channels that the materials are made for are chosen.
The monthly report
How we decide which materials stay and which are stopped.
How much brand work costs
The price depends on your business and the materials it needs, and it is set after an online meeting.
We do not offer the same set of materials to everyone. The proposal is put together so that you do not pay for visuals and formats you will not use.
How a proposal comes togetherQuestions about brand and design
Do you work on one-time projects?
Yes. We work both on one-time projects and on an ongoing basis with a monthly subscription. Which suits you depends on whether you need a new identity or regular materials for advertising and social media.
Can the proposal be in writing?
Yes. If you would like, you receive the proposal in writing after the online meeting.
How does the meeting work?
Online. Together we look at how your brand looks today and what it needs to achieve for the business.