SEO
We help your business show up in search engines when customers look for exactly what you offer. That way you attract enquiries without paying for every click.
Every month we report how many enquiries come from unpaid search.
They type your exact service or product into the search engine, but it is your competitors who show up where people look.
Visits from search are coming in, but from people looking for something else, who leave without getting in touch.
Slow pages, the same content on several addresses or pages the search engine cannot see sit there with no list and no one responsible for them.
SEO, or search engine optimisation, is the work of preparing a site to appear higher in the unpaid search results. We start with searches that carry commercial intent: the words people type when they already want to buy or ask for a price, not just read about a topic.
The technical groundwork is part of the site and tracking check that comes before everything else. Pages the search engine cannot crawl, slow loading and a confusing structure are fixed first, because otherwise new content has nothing to stand on.
Next, we organise the pages and write copy that answers the chosen searches, so the path from the search result to the enquiry form stays short. We work with the words your customers actually type in Bulgarian, not with translations from English.
The scope for your business is set out in the proposal. The work can include the following.
We find what stops the search engine from crawling, reading and showing your pages.
We gather the words your customers search with and separate out the ones that signal an intent to buy.
Titles, copy and links between pages, arranged so that every page answers one clear search.
New pages and copy for the questions people ask before they buy.
Work on loading, so pages do not shift around while they open.
A description of your content in code that search engines read directly.
Work on the searches where people add a city or area.
A plan for where and how other sites should link to yours.
Copy organised so that systems which answer questions can understand it more easily and cite it as a source.
Which companies appear for your searches, and with which pages.
A ranking position is not a goal in itself, so we report on two things.
How many enquiries come from people who found the site in the unpaid results, month by month.
How often the site appears for the searches that signal an intent to buy, rather than for every keyword there is.
Rankings are decided by the search engine, so we do not promise first place or a particular page of results.
We do not promise a date by which the first enquiries from search will arrive.
Technical obstacles for search engines are fixed at this step, before any work on content.
When search is the right channel for the business goal, and when it is not.
SEO work does not cost the same for everyone: the price depends on your business, and we set it after an online meeting. That way the proposal includes only the search work you actually need.
No. Advertising brings visits for as long as you pay for them, while enquiries from unpaid search build up more slowly. That is why we decide which channel should run when, based on the business goal. You can read more about advertising on the Paid advertising page.
Yes. SEO can be a one-time project or ongoing work every month. We discuss at the meeting which one makes sense for your site.
Yes. On request, the proposal for the SEO work follows the meeting in writing.
Online, and we discuss the business goal and the searches you want customers to find you through.
Rankings are lost to missing URLs, not to a new design. Record your current URLs, traffic and enquiries per page before anything changes, then build a one to one redirect map with permanent server-side redirects. Google advises keeping redirects for at least a year and warns against sending many old URLs to the new home page.
When clicks from Google fall while rankings look the same, the cause may be AI summaries, a core update, seasonality or a technical problem. Each leaves a different trace in Search Console, including the new report for AI Overviews and AI Mode. Protect commercial pages and brand queries first, and report enquiries and orders to management, not just clicks.
A core update is a broad change to Google's ranking systems, not a penalty aimed at a particular site. Once the update has finished, wait at least a week, compare periods by page and query type, and separate the drop from seasonality and technical problems. Recovery comes from helpful first-hand content, not from rushed changes made in a panic.
AI Overviews and AI Mode do not require llms.txt, special markup or content rewritten for AI: Google says these features rely on the same ranking systems as ordinary search. What helps is original first-hand content, clear answers, a site Google can crawl and index, and an up-to-date Google Business Profile and Merchant Center. The good news is that this work also pays off in the classic results.
