Dental clinics
Dental clinic marketing
In dentistry there is no single patient. One calls in pain right now, another weighs up implants for months, and for a child's braces it is the parent who decides. Our work is to put your clinic where each of them decides, speaking the language they use.
We start with something simple: whether calls and booked appointments are recorded at all. The law limits commercial advertising by medical establishments, and the professional code does not allow advertising with specific prices either. So we work with content that explains the treatments, and with visibility in search.
Where the patient is lost before they pick up the phone
Pain does not wait for recommendations
When it hurts, the patient opens the map and calls the clinics they can see nearby. If yours is not among them, or the phone goes unanswered, the choice was made without you.
For expensive treatment, a son or daughter does the searching
With implants and dentures, the research is often done by the younger person in the family. They want a total cost, a timeline and what happens if something fails, and they find a description of the procedure instead.
The parent asks one thing, the page answers another
A parent worries whether the child will be frightened and whether it will hurt. The page talks about treatment methods and says nothing about the first visit.
Prices are missing where the law requires them
Medical establishments have to publish the prices of their services on their website. When the prices are not there, the patient goes looking for them at another clinic.
Every treatment is promoted in the same way
An emergency, orthodontics and cosmetic treatment differ in speed, in cost and in who decides. One general message convinces none of them.
What changes in the order of work for a dental clinic
The order of work is described on the How we work page. For a clinic it divides by treatment, because the patient with toothache and the parent choosing an orthodontist arrive with a different job and decide at a different speed.
Goal
We start from which chairs and which specialists need to be filled: emergency care, the children's surgery, orthodontics, implants or dentures. How many new patients the team can take on follows from that.
Check
We check whether calls, taps on the phone number, appointment requests and the messages that arrive through messaging apps are recorded. We also check the map listing and whether the website is easy to use on a phone.
Channels
For an emergency, local search and the map listing carry the weight. For planned treatment, the weight sits with pages that answer the questions before the decision, separately for each treatment. Messages are checked against the rules for advertising medical services.
Report
Reporting follows the treatment groups, because a booked check-up and a booked denture fitting are not worth the same. You see which groups are growing, which calls go unanswered and where the money goes.
The services that matter most for a dental clinic
Every treatment has its own path to a decision
This is a short map of the patients behind the pages and the channels. Clinics differ, so we go through it with your team before we act on it.
One thing is true of every group: the national health fund covers one examination a year and a small number of treatments, while implants, crowns and bridges, orthodontics, whitening and scaling are paid privately. One of the few exceptions is a full plate denture for completely edentulous patients, which the fund covers for a set period, at any age. Price is therefore the first question, and the law does not allow it to be answered with a promotion. It is answered with a published price list, a clear treatment plan and an explanation of what the sum covers.
- Emergencies: The decision takes minutes and is almost always made by phone. The clinic that wins is the one visible nearby, that says it takes emergencies today, and that answers the call.
- Check-ups and scaling: Low urgency and easy to postpone. What works here is a reminder about the annual examination and the option to book without making a call.
- Root canal treatment: It follows pain, or a referral from another dentist. The patient wants to know how many visits it will take and whether the tooth can be saved rather than extracted.
- Gum treatment: The decision takes weeks and the treatment itself runs for months. A staged plan and an honest conversation about what follows both help.
- Oral surgery and wisdom teeth: The patient is thinking about swelling, anaesthetic and how many days off work. Answering those three questions is what leads to a booking.
- Implants: Weighed up over months, and often researched by an adult son or daughter on behalf of a parent. They look for a total cost, the time from the first visit to the finished crown, and what happens if there is a complication.
- Dentures, crowns and bridges: The patient is older and wonders whether it will hold, whether it will look natural and whether they will be able to eat normally. They call by phone and judge the patience of the receptionist. For completely edentulous patients part of the denture is covered by the health fund, which is a conversation of its own.
- Orthodontics for children: The parent decides and searches, but the moment varies. In Europe, referral usually comes once the permanent teeth are through, while American guidance suggests a check-up at around the age of seven. So the page also has to answer the question of when it is time at all.
- Orthodontics for teenagers: The parent pays, but the teenager has a say in how it looks. So the explanation is written for the parent, while the appearance of the braces matters to the child.
- Orthodontics for adults: They decide alone and ask about clear aligners, about how long it takes and about how visible the treatment is. Booking through a form works better here than in the other groups.
- Children's dentistry: The parent decides, in most cases the mother. The recommendation is a first visit at around the child's first birthday. Photos of the surgery and the team help, and so does an explanation of how the first visit goes.
- Cosmetic treatment: Whitening is decided in days, veneers over months. Photographs persuade, but they need separate written consent from the patient, and promises about the result are not allowed.
- Imaging and X-rays: There are two kinds of patient here. One arrives with a referral from another clinic and looks at the address, the price and whether they can be seen straight away. The other customer is the referring clinics themselves, which expect a fast result and a convenient way to receive it.
- Anxious patients: They postpone for years and then decide suddenly, usually because of pain. They look for a promise that nobody will judge the state of their teeth, and they would rather write than call.
Sectors with the same type of decision
There too the customer chooses somewhere nearby and picks up the phone the moment they need it.
Customers choose fast and nearby
How choosing somewhere nearby changes the order of work.
Beauty and cosmetics
Salons where the decision is made on photos and a free slot.
Automotive
Garages and dealers where urgent repairs and considered purchases run side by side.