How do you build a video content strategy without a large budget?
A video content strategy starts with what video needs to change for the business, not with the format or channel. Every video has one job: to introduce the company, to answer questions before a purchase or to remove the last hesitation. A clear idea, good sound and consistency matter more than expensive production. If you use AI for realistic images or footage, deepfake content has to be labelled from 2 August 2026.