Be there at every step. From first glance to recommendation.

The buying path for fast-moving goods runs through five steps: noticing you, liking you, checking you, buying, and recommending you. Each one asks for a different kind of presence.

Unlike a considered purchase, this decision is made in seconds at the shelf. But behind those seconds sit months of accumulated impression, other people's opinions, and the plain fact of whether the product is in stock. So we work on three things: being seen often, persuading people to try you once, and turning them into people who recommend you.