Industries
Digital marketing by industry
We support businesses across different industries. We help them get more from their marketing budget, grow revenue, become more visible and reach new markets.
Customers choose differently in every sector, so we have grouped the industries into four types. Find the group your business belongs to and see how we plan the work for it. The individual steps are described in How we work.
Customers choose fast and nearby
When customers choose somewhere nearby and call from their phone
The customer needs something now or in the next few days, searches in their area and chooses between the places they see in search results, on the map and on social media.
Here the choice is made quickly, so the basics have to be right. The business needs to appear in local search, calling and booking have to take a single tap on a phone, and every call and every booking has to be tracked.
Only once that works does it make sense to pay for advertising. The monthly report starts from revenue and cost and shows how many calls and bookings stand against them, because clicks and likes on their own do not fill a schedule.
Dental clinics
An emergency visit and planned treatment reach a booked appointment by different routes.
Beauty and cosmetics
Choosing a salon comes down to photos of finished work and a free slot on a convenient day.
Automotive
A nearby repair after a breakdown, and a car purchase after a long comparison.
Customers buy online
When the purchase happens on the website or starts there
The customer browses products, compares price, delivery and terms, and orders, often without speaking to anyone at the company.
Here slow loading and every unnecessary step before the order cost sales. So the check starts with load time, the product pages and whether every order is tracked together with the channel it came from.
Advertising is judged by cost per order and by revenue against ad spend, not by the number of visits. When the same goods are also bought in a physical store, we agree which sales count, and how, while defining the goal.
E-commerce
Orders and cost per order, load time and product pages.
Retail
Store visits and online orders, planned as one whole.
FMCG
A recognisable brand and a purchase from the shelf or online.
The decision takes time
When the choice takes months and several people are involved
One person looks for a solution, another compares the proposals, a third approves the budget, and the relationship with the company runs through several conversations.
Here a click is not a deal. So the channels are chosen to answer the customer's questions throughout the whole decision: content and search, advertising aimed at people who already know the company, and emails after the first enquiry.
The check covers not only the website but also whether enquiries are recorded and whether someone follows them through to a contract. The report starts from revenue and cost and counts enquiries and closed deals, not ad impressions.
B2B companies
Companies that sell to other companies and follow the enquiry through to the signed contract.
IT and technology
Technical buyers who check the details before they ask for a conversation.
Real estate
A high-value purchase, enquiries from listings and advertising, a decision after viewings.
Education
An enrolment that is considered for a long time and often not by one person alone.
Professional services
Trust before the first meeting, for example in legal, accounting and consulting services.
Advertising has strict rules
When the rules of the sector decide what can be said
The customer looks for accurate information and reassurance, while advertising for medicines, financial and insurance products is restricted by special rules.
Here the order of work has one more step. Before it runs, every message is reviewed against the rules that apply to the sector and to the advertising channel in question.
This review is not legal advice and does not promise compliance with the requirements. Final approval of the messages stays with your lawyer or the person responsible. The goal, the check and the report stay the same, but the plan allows time for this sign-off.
Pharmaceuticals
Messages without health claims, reviewed before every publication.
Finance and insurance
Financial and insurance products presented accurately and in line with the rules that apply to them.